According to makeup artist Bobbi Brown, wearing foundation is the surest way to achieve smooth skin — whether or not you were born with it.
Want some more good news? Finding a shade to match your skin tone doesn’t have to be rocket science, even when the makeup counter offers zillions of options. (And since foundation is a makeup kit key item, Brown suggests you don’t scrimp on it: “Even if you make all your other makeup purchases at the drugstore, try to purchase your foundation at a department store cosmetics counter, where you can get professional guidance in choosing the right shade, and you can test a color before buying it.”)
When you shop for foundations and concealers, don’t just compare the prices. Also write down how many ounces they give you and figure out the cost per ounce to accurately compare prices. If you don’t do this, the prices can be deceiving. For example, Stila sells a foundation for $40 a tube, but it contains 1.4 oz. Most foundation bottles hold around 1oz., and some .5oz. The Stila foundation works out to $28.57 per ounce. Zhen makes a stick foundation that is $18 for .5oz. That’s $36 an ounce. Zhen’s other foundations at $15.50 and $22.50 per ounce are a better deal. I was thinking of trying L’Oreal’s cream to powder foundation for the summertime. It looked like a decent price until I noticed the net weight. It is $7 for .17 oz. That’s $41 per ounce for a drugstore product! I also suspect that I would use up a cream to powder faster than a liquid foundation. If you can, try to consider how quickly you will go through a particular formula. Beware though, salespeople will always tell you that their product lasts longer than others. My guess is that you would go through a stick foundation quicker than a liquid. You will also go through a liquid foundation faster if you apply it with a sponge rather than your fingers, because a sponge soaks up some of the foundation.
This eye look requires a lot of shimmer, which can look somewhat tacky if it is not blended well and mixed with just the right amount of matte. To allow these shimmery shades to come through without a hitch, apply an eye primer to even out skin tone on and around the eye area. A good eye primer allows shimmers to hold their true color, the shadows to stay on longer, and the shimmer shadows to come forth much better than applying them directly onto skin.
You’ve picked an excellent time to think about changing the contents of your makeup bag. One thing you should probably get rid of is that old mascara. Your eyelashes are your first natural defense against dirt, bacteria and other yucky stuff that can get into your eye area. Replace it every three months, even if it isn’t used up.